Air Wick’s Vibrant line channels nature-inspired scents
Air Wick is looking to help consumers freshen up their homes with fragrances inspired by nature.
The brand’s new Vibrant line is a scent oil collection that is infused with natural essential oils and looks to help consumers set the mood of their home.
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“Air Wick saw an untapped need for an elevated but affordable scent experience, which is why we’ve introduced the Vibrant collection, bringing the outdoors right into consumers' homes, providing a premium experience, but without the specialty store price,” said Raheel Dhaduk, vice president of marketing at Air Wick US at Reckitt. “These unique fragrance combinations feature a deeper and more noticeable scent, meant to transform your space, allowing you to sit back and relax into your routine.”
Fragrances part of the collection include:
- Lavender & Water Lily: Made with aromatic lavender that has been reimagined with the infusion of waterlily florals;
- Nectarine & Paradise Flower: Containing juicy and sweet orange notes, it also features notes of delectable peach;
- White Sage & Mahogany: Featuring an aromatic blend of pine needle, fresh eucalyptus and white sage fragrance, it also is complimented by notes of warm woods and soft musk; and
- Almond Milk & Honey: An indulgent, nutty and creamy blend of almond milk notes with wild honey that is complimented by a light touch of lemon and orange.
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Vibrant by Air Wick scented oils last up to 60 days and are available for purchase at such retailers as Walmart, Target and Amazon for a suggested retail price of $6.49.