Albertsons adds Bee Lightly wines to own brands

Albertsons’ line of own brand products is launching Bee Lightly, a wine with a flat bottle design that is made from recycled polyethylene terephthalate. 

“At Albertsons, we are continuously looking for ways to distinguish ourselves within the wine sector and to expand our diverse selection of quality wines for our customers,” said Curtis Mann,master of wines at Albertsons. “By launching our new Bee Lightly selection, we are offering shoppers quality, affordable wines from France while also redefining wine packaging standards.”

Available at select Albertsons banner stores, including Albertsons, Safeway, Vons, Jewel-Osco and Acme, Bee Lightly also will be available for delivery through Vine & Cellar in California. 

[Read more: Albertsons banners now accepting Synchrony’s CareCredit]

The Bee Lightly collection includes: 

• Bee Lightly Chardonnay: Harvested at night from a collective of vineyards and fermented in thermoregulated tanks to ensure an optimal environment, the chardonnay offers a unique palate with bright and intense aromas of melons and pears, with a hint of fresh butter and subtle honey and oak balance. 
• Bee Lightly Rosé: Capturing the essence of Southern France with its pale salmon color, the rosé presents a perfect pairing for light meals with its flavor profile of fresh red fruit, hibiscus and dried rose petals.

“The introduction of Bee Lightly into our Own Brands portfolio marks an innovative partnership and venture into wine packaging, highlighting our dedication to product quality and environmental stewardship,” said Brandon Brown, SVP of Own Brands at Albertsons. “Additionally, we know that consumers today understand and recognize the quality and value that private label products can offer, which is why we’re pleased to unveil Bee Lightly premium wine varietals that deliver on quality and flavor at an affordable price.”

Bringing Bee Lightly wines to Albertsons was an effort the company collaborated on with Mann and WX Brands, known for creating wine brands for global retailers, and Packamama, a climate tech packaging company committed to promoting a lower carbon future in the beverage industry, to develop Bee Lightly.