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Safeway's Just for U loyalty card program will bolster sales through rest of year
PLEASANTON, Calif. — Safeway is looking to its recently launched Just for U loyalty program, which this month became available across all U.S. divisions, to help drive a positive sales story through the rest of the fiscal year. The key differentiator for that program is Safeway's ability to personalize the loyalty card experience to a factor of one.
"Registration is on track," Steve Burd, Safeway chairman and CEO, told analysts during a conference call late Thursday morning. Safeway is capturing approximately 70% of its customers into the loyalty program.
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Giant-Carlisle completes acquisition of Genuardi's stores in Philadelphia
AMSTERDAM — A division of Ahold USA has completed its acquisition of stores in the greater Philadelphia area.
Giant-Carlisle officially closed its acquisition of 15 Genuardi's stores, a subsidiary of Safeway. The deal was previously announced in January and was approved by the Federal Trade Commission last month.
As previously reported, during the conversion process, five stores at a time will temporarily close for about a week. The three-phase staggered approach is expected to be completed on July 22.