Allergy

Target started an ad campaign last year called “Ask Us,” and here the retailer is taking a bull's-eye approach against allergies by not only promoting their knowledgeable pharmacists as the friendly neighborhood allergy experts, but also directing consumers as to where they can find the popular decongestant pseudoephedrine.

FRANKLIN LAKES, N.J. Nearly one-third of patients with asthma are taking their medications in a way that puts them at risk for worsening symptoms and death, according to a new study by pharmacy benefit manager Medco Health Solutions.

WOONSOCKET, R.I. As trees blossom and shed their pollen, and grasses and weeds germinate in yards, MinuteClinic is reminding allergy sufferers that it can help them take control of their seasonal allergies this spring.

With all of the concern over the proper dosing of pediatric medicines, McNeil Consumer has introduced a new "Perfect Measure" individualized dosing spoon with its Children's Benadryl allergy reliever.