AmLactin revamps its formulas

AmLactin’s skincare portfolio is getting a revamp.  

The brand is showcasing its new and improved formulas, which span across its entire product line and work to exfoliate and hydrate the skin for a softer and smoother look and feel, per the company.

The lines are formulated with a pH balance of lactic acid salt, which offer multi-purpose benefits—including no-scrub exfoliation to remove dead skin cells and boost cell turnover for additional hydration benefits. 

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To enhance its formulations, AmLactin is now utilizing a higher-quality purified form of lactic acid to deliver the same results with a full skin therapy experience, the company shared.

"Our team is very excited to share the new AmLactin formulations with the world," says Heather Choe, head of AmLactin. "It has been a journey to get here, as we tested over 120 prototypes over the past few years to ensure we had formulas that delivered the efficacious results our brand is rooted in, but would also provide that specialty body care experience. We partnered with dermatologists, sensory experts, and hundreds of consumers to bring you formulas that are so much more than just a lotion; AmLactin is Skin Therapy that actually delivers results."

In addition, the brand also will transform its aesthetics to compliment the reformulation and introduce new products to the market in 2025.