Atkins enlists Rob Lowe to help push ‘Atkins Way’ efforts
Atkins is releasing a new creative campaign, dubbed “Atkins Way,” which features actor Rob Lowe.
The campaign introduces Atkins Strong, a new line of products, which the company said is designed to aid individuals working hard to keep the weight off following their GLP-1 journeys or to anyone trying to live healthy and increase their protein.
These High Protein Shakes are a delicious way to satisfy hunger and nourish the body with the nutrients it wants and needs, the company said.
[Read more: Atkins extends its partnership with actor Rob Lowe]
Atkins Strong High Protein Shakes offer 30g of protein and 7g of prebiotic fiber per serving, available in milk chocolate, vanilla and chocolate peanut butter flavors. Each are isten-free, low-glycemic, keto-friendly and contain onlsy 2g of net carbs and 1g of sugar per serving.
The Coffee House Collection Latte Meal Bars provide as much caffeine as a cup of coffee, while ultimately satisfying sweet cravings, the company said. The bars are made with real coffee and are available in Mocha and Vanilla Latte flavors. The bars offer 15g of protein, 2g of sugar, 4 net carbs and 15g of fiber.
Atkins Endulge Truffles are a guilt-free indulgence—available in Milk and Dark Chocolate varieties, they feature a ganache center and are covered in a thin layer of chocolate. The truffles contain 2g of net carbs per serving.
[Read more: Hims & Hers Health offers GLP-1 injections]
Atkins Endulge Gummy Bears have <1g of sugar and 2 net carbs and are available in Regular and Sour varieties.
“At Atkins, we aim to meet consumers where they are at every step of their weight-wellness journey,” said Ryan Thomas, senior vice president and general manager of Atkins. “We hope Atkins Way will inspire and empower people to take even the smallest step in their weight-wellness journey. Thanks to a broad range of delicious meal inspiration and the introduction of Atkins Strong—now more than ever—we have something for everyone!”
“Atkins Way isn't just a diet, it's a lifestyle,” Lowe said. “It has completely changed my approach to eating well. It's about really enjoying what you eat while feeling your best. I'm thrilled to have the opportunity to continue to spread this message with the world.”
[Read more: Costco offering members access to weight loss program]
Atkins Strong High Protein Shakes, Atkins Coffee House Collection Latte Meal Bars, Atkins Endulge Truffles and Atkins Endulge Gummy Bears are available now in select retailers, including Shop.Atkins.com.