Batiste debuts ambassador program

Batiste is making waves with its first-ever brand ambassador campaign.

The dry shampoo brand is partnering with not one, but six diverse women on a campaign in which they will serve as brand advocates, share beauty routines and tips on how to refresh hair between washes.

Individuals part of the ambassador program include athlete Mallory Pugh; co-creator of Bridgerton: The Musical, Abigail Barlow; Summer Fridays founder Marianna Hewitt; makeup artists and YouTube star Iris Beilin; lifestyle blogger Alexa Garza; and TikTok star Vi Luong.

“We’re excited to welcome these bold and beautiful female powerhouses to our Batiste family,” Stacey Ramstedt, vice president of marketing for Batiste said. “Each of these women embody what Batiste stands for and we look forward to collaborating with them, as they share how they Batiste with their fans and followers.”