Beauty execs on the move … April 25

Maesa names Patricia Huet its new chief human resources officer 

Patricia Huet, as the new chief human resources officer for Maesa, will spearhead global human resources for the company and focus on enhancing employee engagement. 

Prior to joining Maesa, Huet held HR roles in various industries including financial services, pharmaceutical and beauty. She has worked at companies such as Revlon and Estée Lauder. 

“I am honored to join Maesa as chief human resources officer and lead our global HR organization, partnering closely with Piyush, his dynamic leadership team and Bain Capital,” said Huet. “This is a significant time in the company’s journey, and I am excited for what we will achieve together. I look forward to contributing to Maesa’s growth, building on its impressive brand portfolio, and innovative and inclusive culture.”

Revolution Beauty appoints Mercedes Mincks to the role of SVP of sales for North America

Revolution Beauty is welcoming Mercedes Mincks to its team as its new senior vice president of sales for North America. 

In this role, Mincks will work with the company to strengthen its customer relationships, build omnichannel impact and help accelerate sales for the brand across North America. 

Prior to joining Revolution Beauty, she most recently served as the vice president of wholesale at Forma Brands, and has held roles with Luxury Brand Partners across IGK Hair, Smith & Cult Beauty and L’Oréal Luxe. 

BeautyHealth names Marla Beck as chief executive officer 

BeautyHealth, the parent company of Hydrafacial, has welcomed Marla Beck as its new president and chief executive officer. 

Prior to joining the company, Beck was on the board of directors and was previously named interim chief executive officer back in November 2023. 

“It is an honor to step into the role of CEO of BeautyHealth,” said Beck. “The company and our brands intrigue and inspire me, much like they do the entire beauty and aesthetics industry. As I have spent time in the day-to-day operations, I am more confident than ever in BeautyHealth’s growth potential and Hydrafacial’s particular competitive positioning with providers, partners and consumers. The company’s intrinsic strengths are unmatched; and, along with a renewed focus on operational excellence and financial rigor, I am confident we will drive meaningful growth and value for employees, providers and shareholders.”

Beck is the founder and former CEO of Bluemercury. 

Supergoop! appoints Lisa Sequino as its new CEO 

Lisa Sequino has been named the new chief executive officer of Supergoop! 

Sequino, who most recently served as CEO of JLo Beauty, also spent two decades driving growth in the beauty and personal care spaces at both Estée Lauder and Procter & Gamble. 

“Lisa brings such super experience and perspective to the table, having built her career scaling and accelerating growth within both established luxury and upstart beauty brands alike. But most importantly, she fully understands and is passionate about our mission, which is to change the way the world thinks about sunscreen through innovation and inspiration—and ultimately to help stop the epidemic of skin cancer,” said Supergoop! founder Holly Thaggard. “We have only scratched the surface, and Lisa’s energy, expertise, and excitement make her the perfect partner for us as category creators on this global stage, as we continue creating a brighter future for all, around the world. I am beyond thrilled to welcome her to the Supergoop! family, and as I always say to our team, the very best is yet to come.”

Before JLo Beauty, Sequino spent nearly a decade at Estée Lauder, most recently as its head of North America. She also held senior marketing, innovation and sales roles at Procter & Gamble.