ALDI to debut a range of personal care products for baby

BATAVIA, Ill. -- Discount grocer ALDI plans to introduce its first full line of baby products, Little Journey, in August.

From newborn diapers to training pants, cleansing wipes to gentle baby wash, formula to organic pouches, Little Journey will feature nearly 50 quality, affordably priced everyday essentials parents and little ones need.

"Our ALDI customers spoke, and we listened. The Little Journey product line is another way we're using our shoppers' feedback to make grocery shopping as simple and convenient as possible," explained Liz Ruggles, director of marketing, ALDI, and a mom. "With Little Journey we're able to better support and grow with our shoppers and their families – from those first smiles to the first day of preschool and beyond."

The company announced that the Little Journey line will be available at all ALDI locations coast-to-coast to further the grocer’s commitment to providing an easier, more convenient grocery shopping experience.

Additionally, to celebrate the product launch, ALDI kicked off a baby Facebook photo contest this week in search of the first ‘face’ of the new brand. One lucky baby will win a $30,000 grand prize and $500 worth of Little Journey products.

ALDI operates more than 1,500 US stores in 34 states.