C’est Moi is entering the beauty space with products geared specifically towards tweens and teens. The new collection features skin care and wearable color cosmetics, which have launched exclusively on Target’s website, as well as the company’s website.
“Most products on the market are not specifically designed for young, delicate skin, for among other reasons, the lack of education about ingredients within the beauty industry. We’re ecstatic to provide affordable, clean and clinically tested products that deliver on C’est Moi’s core values of education and ingredient safety,” Jennifer Saul, vice president of marketing for C’est Moi, said.“We empower girls through celebrating their individuality and encouraging self-discovery.”
All products are dermatologist tested, made with natural and organic ingredients, hypoallergenic, fragrance-free and cruelty-free, the Santa Monica, Calif.-based company said.
C’est Moi’s Gentle Skin Care Collection contains organic aloe, calendula, extracts of strawberry, cucumber, kiwi, apple, green tea, chamomile water, organic sweet almond oil and Shea butter as featured ingredients. A total of five products will be featured, starting at $10 and ranging in price up to $26 for a three-piece skin care set.
The Cosmetics’ Color Collection for eyes, face, lips and cheeks contains 33 products for natural and fresh makeup looks, with neutral shades and pops of color. Prices range from $8 to $25 for a six-piece makeup crayon set.
All products are currently available for purchase on C’est Moi and Target’s websites.