Dove launches 'Amazing Moments' campaign

NEW YORK -- Dove is launching a new campaign that offers real-life perspective on wetness protection -- with a girl-meets-celebrity boy twist.

Dove's new Amazing Moments campaign aims to highlight real-life situations in which Dove Clinical Protection offers wetness protection for all the moments in life that matter most. Integral to the campaign is a short film that features the story of a girl and a boy (who used to be in a boy band!) and how they fell in love. 

The new film, Louisa & Rob, puts Dove Clinical Protection to the test during an incredibly exciting moment in a woman’s life: her surprise proposal to the love of her life. 

Dove Clinical Protection provides prescription-strength wetness protection while also caring for underarm skin with Dove ¼ moisturizers. It is available at retailers nationwide for a SRP of $7.99.