Dove Men+Care celebrates Father’s Day with ‘First Fatherhood Moments’ campaign

ENGLEWOOD CLIFFS, N.J. — This Father’s Day, Unilever’s Dove Men+Care is launching the “First Fatherhood Moments” campaign to celebrate the emotion, strength and happiness dads openly express upon learning they are going to become a father.



Reflective of the increase in dad’s sharing more content online today, the heart of the campaign is captured in a new film, which shares the reaction of fathers-to-be in the first moments they find out they are going to be a dad. Comprised of personal online clips from the lives of 13 real dads, the film portrays their authentic and unfiltered reactions, and offers genuine insight into the moment when a man learns his life has changed forever.  

“Fatherhood has evolved from previous generations, with men drawing strength and fulfillment from their caring roles. In fact, 88% of men feel that taking care of their family makes them feel strong,” stated Jennifer Bremner, director of marketing for Unilever. “Our brand has seen this displayed through the personal experiences dads are sharing online. In celebration of Father’s Day, we collated moving moments from real men to show the world that a dads’ care begins from the very first instant he finds out he’s going to be a dad.”