Dove Men+Care makes foray into hairstyling products

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Men+Care brand has new face and hair solutions to help guys look and feel their best.



"Men's grooming is among the fastest growing segments of personal care," stated Rob Candelino, VP of marketing, Unilever. "As American men continue to evolve in their grooming choices and routines, Unilever will continue to offer them products that help them look and feel their very best. Dove Men+Care is the fastest growing brand in men's grooming because we offer high quality products and we speak with our guys about grooming in a genuine and highly relatable way."



Dove Men+Care has debuted seven new innovations developed to deliver resilience for men's skin and hair.



This marks the brand's first foray into hair styling products and a continued emphasis on strengthening formulas, like Oxygen Charge shampoo, formulated with oxycharge technology. New Face Range products include a series of shave creams, as well as a new ultra-hydrating cream that offers moisturization for 24 hours. All are available nationwide at drug stores, food stores and mass merchandisers this month, the company stated.

The Dove Men+Care hair range includes —

• 
  Oxygen Charge Fortifying Shampoo


• 
  Fortifying Styling Gel


• 
  Fortifying Styling Paste

The Dove Men+Care face range includes —

• 
  Deep Clean+ Face Scrub


• 
  Hydrate+ Pro-Moisture Shave Cream


• 
  Sensitive+ Pro-Moisture Shave Cream


• 
  Ultra Hydrating Cream