Jessica Alba offers surprise makeovers to support Target launch of Honest Beauty

JERSEY CITY, N.J. — Target customers here were treated to complimentary makeovers from an expert on the new Honest Beauty products hitting stores — the company’s founder, actress Jessica Alba. 

 

The Jersey City appearance marks the first of several “Target Tuesdays,” at which Alba will surprise Target shoppers with Honest Beauty makeovers at stores across the country. 

 

In late March, Honest Beauty got its first mass-market retail launch when it became available at roughly 800 Target stores and on Target.com.