Kroger launches exclusive beauty care line

CINCINNATI Kroger has introduced a private-label beauty care brand called Mirra that is geared toward "family-focused women seeking effortless beauty."

Mirra combines natural ingredients with the latest science to meet three different needs: Daily, for routine personal care; Renew, for a rejuvenating time out; and Inspire, for quick transformations for a night out.

For hair, there are Mirra Daily shampoos and conditioners available in three formulations: Smoothing, volumizing and color treated. Mirra products contain sunflower extract, soy protein, amino acids and chicory root, along with other ingredients, to counteract the harsh effects of hard water and restore a healthy pH balance to hair. Styling products provide moisture, shine, and hold.

Mirra Renew skin care products feature exfoliating cleanser and assorted creams to hydrate, reduce appearance of wrinkles, accelerate skin renewal, firm and lift with ingredients such as aloe, green tea, pro-vitamin A and apricot seeds.

In body care, Mirra Renew offers bamboo & honey, lemongrass & ginger, black tea & cracked pepper and Japanese Yuzu fragrances in foaming bath, body wash, body lotion and body mist products.