New Dove Men+Care Hair campaign shows how stress affects hair health

ENGLEWOOD CLIFFS, N.J. -- Dove Men+Care Hair is launching an innovative campaign that aims to show how physical and environmental stressors affect the health of men's hair.

As part of the campaign, Dove Men+Care has released a new report, the Dove Men+Care Hair Fall Study, which surveyed hundreds of U.S. dermatologists who specialize in male hair care.

The study found that 92% of dermatologists agree that physical stress on hair or environmental factors can contribute to hair loss in men. The leading physical stressors that dermatologists cited as contributing to hair fall in men are aggressive grooming or combing (75%), heat styling tools (66%), over-styling (60%) and pulling (57%), while the leading environmental factors contributing to hair fall cited by dermatologists included ultraviolet (UV) rays (49%) and chlorine (47%).

"Physical and environmental stressors are unavoidable parts of his everyday life, and I would never tell my patients they need to stop swimming in pools or playing with their kids who tug on their hair, but there are simple ways to protect against these elements' contribution to his hair fall," said board certified dermatologist Dr. Glynis Ablon. "Studies show guys are more concerned than ever about their hair, and my conversations with male patients certainly attest to this. It's important they know there are options that can actually improve the healthy look of their hair."

To educate men on the impact physical and environmental stressors are placing on their hair, Dove Men+Care Hair is launching the Real Life Tested video (above), which showcases all of the stressors professional skateboarder and real dad Andy Schrock puts his hair through simply by juggling a busy schedule with being a caring dad.

Dermatologists overwhelmingly agree there is a strong connection between these physical and environmental factors, which are often part of his daily routine, and hair fall - yet 90% of dermatologists also agree that men aren't aware of how these certain everyday activities can contribute to hair fall. Another 84% of dermatologists agree that physical stress and hair fall in men are more connected than most guys think. Men are likely also unaware there is actually something they can do about the impact physical and environmental factors are having on their hair fall.