New hello sensitivity relief toothpaste hits shelves

MONTCLAIR, N.J. — Oral care company hello products this week announced the launch of its hello sensitivity relief fluoride toothpaste with coconut oil. The toothpaste, formulated with aloe vera, coconut oil and other naturally friendly ingredients, is meant to relieve sensitivity pain and gently whiten teeth, preventing cavities and strengthening enamel, the company said. 

 

“As we developed hello sensitivity relief fluoride toothpaste, we started with one simple question: ‘Why does toothpaste for sensitive teeth have to be insensitive to your taste buds in order to be effective?’” hello products founder Craig Dubitsky said. “Using our guiding principles of effective, naturally friendly and delightful, we created a delicious paste that provides maximum strength sensitivity relief without the yucky aftertaste to help people eat and drink freely. Anything less than delicious and effective would be insensitive.”

 

The new toothpaste uses the maximum amount of potassium nitrate approved by the Food and Drug Administration to relieve sensitivity pain, the company said. It is also free of SLS and sulfates that can cause or irritate allergies, canker sores or bad breath in some people. It is free of dyes, artificial sweeteners and flavors, preservatives, microbeads, gluten and triclosan. It also is vegan and cruelty-free. 

 

The toothpaste is currently available on Amazon and at Kroger, Target and Walmart. The suggested retail price is $5.99 per 4-oz. tube.