Nivea Men signs deal as presenting sponsor of FXFL

WILTON, Conn. — Nivea Men and the Fall Experimental Football League, a new developmental football league, have entered into a sponsorship agreement. As presenting sponsor of the inaugural league, Nivea Men enters the professional football arena for the first time in the United States.

 

Nivea Men's portfolio of grooming and personal care products will play an integrated role in this new league, which is designed to give young players a realistic shot at breaking into the NFL. The FXFL only signs players who have been recently cut from NFL training camps, and provides an environment to continue developing their skills for another run at the NFL next year.



In addition to the presenting sponsor designation, Nivea Men will have an on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line. The brand will sponsor the halftime show and the MVP award. Nivea Men also will be featured in broadcast media and will play an integrated role in the league's reality show. The 160 players in the league also will support the partnership through social media channels, appearances and promotional support.