NO-AD becomes first mass-market sunscreen to go paraben-free

ORLANDO — NO-AD Sun Care has become the first mass market sunscreen product line to go both paraben- and retinyl palmitate-free.

Parabens are the most widely used preservatives in cosmetics and personal care products, while retinyl palmitate is a form of vitamin A that has antioxidant properties.

"While there is no evidence that sunscreens with paraben or retinyl palmitate pose an issue," said Krisztina Toth, Brands and Trade Marketing Manager, NO-AD Sun Care, "many customers and consumers wanted a paraben- and retinyl palmitate-free product."

NO-AD has also launched two new sun care products, plus all NO-AD bottles and sprays have been redesigned with a new, fresh look, vivid fun colors, and a stylized beach umbrella in various contrasting hues.

The two new products include:

NO-AD Baby Sun Care Lotion SPF50

• Paraben-free. Retinyl palmitate-free. PABA-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.

• Beneficial ingredients:  Aloe, Vitamin E, cocoa seed butter.

• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).

• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.

• Lower cost per ounce than national brands. 13 oz.  MSRP $8.99

NO-AD Baby Sun Care Stick SPF50

• Easier application than other brands; no drag due to organic beeswax; perfect for delicate baby skin!

• Paraben-free. Retinyl palmitate-free. PABA-free. Oxybenzone-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.

• Beneficial ingredients:  Organic beeswax, Vitamins C and E, cocoa seed butter.

• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).

• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.

• Lower cost per ounce than national brands. 0.65 oz.  MSRP $4.99

According to the CDC, sunscreen use is particularly low among people with lower incomes, presenting the likelihood of skin cancer incidences in these populations. Consistent with NO-AD's philosophy of providing affordable, high-quality sun protection, the brand is offering five-ounce lotions for $3.50 at select Walmart stores.  Products include SPF30, Sport SPF50, Kids SPF50, and new Baby SPF50.

All NO-AD sunscreen products are lightweight and fast-absorbing. All NO-AD sunscreens are also PABA-, paraben-, and retinyl palmitate-free. NO-AD products are not tested on animals.

NO-AD is available principally in mass, food and drug retailers throughout the U.S. and in 25 countries.