Sun

“Sun Responsibly” is an unbranded campaign supported by retailers, including Ulta Beauty, CVS, Walgreens, Meijer and Hy-Vee.

The Ultralight Face Fluid SPF contains its exclusive Cera-Sun Technology and is infused with such ingredients as hyaluronic acid, astaxanthin and ceramides.

The new campaign is focused on raising awareness of utilizing SPF.

New from the brand is the Firming Oils collection, which consists of two products—Firming Face Oil SPF 30 and Firming Body Oil Mist SPF 30.

The new Sun Advanced Hydration Face SPF 50 is a lightweight fluid sunscreen formulated with five antioxidants.

More than 30 retail executives and 14 dermatologists gathered at the Dermatology and Retail Alliance event to brainstorm actionable strategies for sustaining growth in the skin care industry.

Phallon Obomanu, VP of customer development of drug & specialty channels at Kenvue, highlights the importance of purpose-driven initiatives in retail pharmacy.

The product contains aloe vera, rosemary and vitamin C.