Sun Bum embarks on ‘Trust The Bum’ coast-to-coast SPF tour
This spring, Sun Bum is focused on spreading the word on sun protection awareness to help make SPF an everyday essential for consumers.
To do so, the brand announced its “Trust The Bum” coast-to-coast tour, which will bring free sunscreen and a unique experience to 10 cities across the nation.
"Sun Bum has its roots in Cocoa Beach, where a small group of friends decided to make better products to help protect them and their loved ones from the harmful effects of the relentless Florida sun," said Evan Slater, chief marketing Officer at Sun Bum. "This will always be our mission, and we're excited to connect with communities around the country and beyond who feel the same way about enjoying the outdoors AND protecting their skin. It doesn't have to be a choice."
[Related: Check Out the Latest News Regarding Sun Protection]
Sun Bum is also teaming with the Skin Cancer Foundation for the 3rd consecutive year, sponsoring the annual Destination Healthy Skin–bringing free skin cancer screenings and education to communities nationwide. To further amplify the campaign's impact, Sun Bum will unveil displays in New York, San Diego, and Chicago.
The tour will be stopping at the following cities:
- New York City, NY: April 19th, Taco Truck Takeover
- Charlotte, NC: April 25th-27th, Tuck Fest
- Savannah, GA: May 2nd, Savannah Bananas
- St. Augustine, FL: May 3rd, Single Fin Hoedown
- New Orleans, LA: May 7th, Sonny's 2nd Line Parade
- Plano, TX: May 9th, Bocce Ball Tournament at Atria Senior Living
- Waco, TX: May 10th, Rattlesnake Milk Live on Sonny's Porch at Waco Surf
- Austin, TX: May 11th, Austin Gals and Pals Skate Meetup
- Salt Lake City, UT: May 15th-18th, Kilby Block Party
- San Francisco, CA: May 24th-25th, Carnaval Festival
In addition, the brand will also distribute sun care resources across its social media platforms and website, rolling out content in partnership with talent like Ana Stowell, Graydon Cutler, Ava Jules, and Ella McFadin.
