Neutrogena taps in John Cena for ‘Sunscreen You Can’t See’ campaign
Neutrogena is teaming up with John Cena for a new campaign focused on raising awareness of utilizing SPF.
The “Sunscreen You Can’t See” initiative, inspired by Cena’s infamous “You Can’t See Me” persona, not only puts the importance of daily SPF usage in the forefront but also serves as a catalyst for the brand to showcase its new Ultra Sheer Face Liquid SPF 70.
Also partaking in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.
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“I had a blast working on this campaign. It’s funny, but it also gets across a really important point—wearing SPF every day isn’t something you should skip,” said Cena. “Neutrogena Ultra Sheer ® Sunscreen is lightweight, not greasy, and honestly, it’s so sheer you barely notice it’s there.”
Designed for every day wear, Neutrogena’s new Ultra Sheer Sunscreen offers UVA/UVB sun protection that is powered by a proprietary Helioplex and Purescreen Technology.
Featuring a formula that is fast-absorbing and contains a mineral base, the product provides users with a light and invisible finish that is not heavy or greasy, the brand shared.
“At Neutrogena, we’re committed to breaking down barriers to sun protection,” said Andrew Stanleick, Kenvue president of Skin Health and Beauty in North America, Europe, Middle East and Africa. “By leveraging humor and cultural relevance, we’re making sun safety and daily sunscreen use a conversation people want to engage with, especially younger audiences.”
Retailing for $14.99, Ultra Sheer Mineral Face Liquid SPF 70 is available online at Amazon and Walmart.
