Ofra Cosmetics to hit Ulta Beauty shelves
Fans of Ofra Cosmetics will now be able to shop for products from the professional makeup artist line at their local Ulta Beauty store.
The Fort Lauderdale, Fla.-based company — which counts such beauty bloggers as KathleenLights, Nikkie Tutorials and MannyMUA, as fans — announced that it will be entering the retailer’s stores on June 24.
It was just over a year ago that the brand made its debut on the retailer’s website with a limited range of its best-selling lipsticks and highlighters. That success led to both companies working together on makeup palette and duochrome liquid lipsticks, which sold-out during Ulta’s 21 Days of Beauty.
“This is a major milestone for Ofra. Building this brand from the ground up, experiencing the cycle of highs and lows, and still making it to this point only pushes my team and I to grow Ofra into something we never imagined,” Ayelet Faerman, operations director at Ofra Cosmetics, said. “We are thankful for this partnership with Ulta and the opportunity it will give our brand to shine.”
To mark its debut in 451 locations, the brand is revamping and reintroducing itself to its tried-and-true shoppers and new fans with a fresh logo, packaging, image redesign and updated website.
Ofra products to hit Ulta Beauty shelves will include highlighters in such shades as Beverly Hills, Rodeo Drive, glazed donut — a collaboration with NikkieTutorials — pillow talk, behind the scenes, and blind the haters; and liquid lipsticks in Miami fever, Havana Nights — a collaboration with KathleenLights, Verona and Pasadena.
All of Ofra Cosmetics’ products are made to order, 100% vegan and cruelty-free. The company also does not test on animals and is a member of PETA and Leaping Bunny.
The Fort Lauderdale, Fla.-based company — which counts such beauty bloggers as KathleenLights, Nikkie Tutorials and MannyMUA, as fans — announced that it will be entering the retailer’s stores on June 24.
It was just over a year ago that the brand made its debut on the retailer’s website with a limited range of its best-selling lipsticks and highlighters. That success led to both companies working together on makeup palette and duochrome liquid lipsticks, which sold-out during Ulta’s 21 Days of Beauty.
“This is a major milestone for Ofra. Building this brand from the ground up, experiencing the cycle of highs and lows, and still making it to this point only pushes my team and I to grow Ofra into something we never imagined,” Ayelet Faerman, operations director at Ofra Cosmetics, said. “We are thankful for this partnership with Ulta and the opportunity it will give our brand to shine.”
To mark its debut in 451 locations, the brand is revamping and reintroducing itself to its tried-and-true shoppers and new fans with a fresh logo, packaging, image redesign and updated website.
Ofra products to hit Ulta Beauty shelves will include highlighters in such shades as Beverly Hills, Rodeo Drive, glazed donut — a collaboration with NikkieTutorials — pillow talk, behind the scenes, and blind the haters; and liquid lipsticks in Miami fever, Havana Nights — a collaboration with KathleenLights, Verona and Pasadena.
All of Ofra Cosmetics’ products are made to order, 100% vegan and cruelty-free. The company also does not test on animals and is a member of PETA and Leaping Bunny.