Pat McGrath Labs debuts ‘Skin Fetish: Sublime Perfection’ campaign
Pat McGrath Labs, the makeup brand created by renowned makeup artist Pat McGrath, has unveiled its “Skin Fetish: Sublime Perfection” campaign, which was created by photographer and director Steven Meisel.
Featuring such McGrath muses as Sonjdra Deluxe, Damian Hurley, Violet Chachki, Zhengyang Zhang, Shanelle Nyasiase, Blesnya Mihner and Primrose Archer, the campaign focuses on the long-awaited Skin Fetish: Sublime Perfection the System foundation set launch, which includes a customizable system of primer, foundation and primer.
"To realize a campaign with Steven Meisel is a monumental moment — and an incredible visual culmination of my body of work. To have Meisel's fierce and disruptive aesthetic, eye for fresh talent, and prolific, unparalleled approach to beauty is a dream come true. It is an honour and a privilege to introduce my first foundation skin system to the world via a campaign by the legendary Steven Meisel. Working with our amazing cast including Sonjdra, Damian, Violet, Zheng, Shanelle, Blesnya and Primose, has been simply magical and made this set so fun and easy — being surrounded by a luminary lineup of divine beauties who are McGrath Muses," McGrath said.
Shoppers can find the Pat McGrath Labs Skin Fetish: Sublime Perfection the System on the brand’s website, physical and digital Sephora shelves, Bergdorf Goodman and select Selfridges stores on July 26.
Featuring such McGrath muses as Sonjdra Deluxe, Damian Hurley, Violet Chachki, Zhengyang Zhang, Shanelle Nyasiase, Blesnya Mihner and Primrose Archer, the campaign focuses on the long-awaited Skin Fetish: Sublime Perfection the System foundation set launch, which includes a customizable system of primer, foundation and primer.
"To realize a campaign with Steven Meisel is a monumental moment — and an incredible visual culmination of my body of work. To have Meisel's fierce and disruptive aesthetic, eye for fresh talent, and prolific, unparalleled approach to beauty is a dream come true. It is an honour and a privilege to introduce my first foundation skin system to the world via a campaign by the legendary Steven Meisel. Working with our amazing cast including Sonjdra, Damian, Violet, Zheng, Shanelle, Blesnya and Primose, has been simply magical and made this set so fun and easy — being surrounded by a luminary lineup of divine beauties who are McGrath Muses," McGrath said.
Shoppers can find the Pat McGrath Labs Skin Fetish: Sublime Perfection the System on the brand’s website, physical and digital Sephora shelves, Bergdorf Goodman and select Selfridges stores on July 26.