P&G unveils marketing campaign; to bring experiential vending machine to NYC's Grand Central

CINCINNATI — Procter & Gamble is supporting its newly introduced outdoor-inspired Fresher Collection with an integrated marketing campaign that includes setting up an Old Spice Nature Exchange Vending Machine in New York City’s Grand Central Station.



In celebration of the Fresher Collection launch and because Old Spice is always looking for unique and surprising ways to reward its fans, the grooming brand is bringing a display of nature to New York’s concrete jungle with the Old Spice Nature Exchange Vending Machine at Grand Central Terminal’s East Vanderbilt Hall.



Available from Feb. 12 to 14, the vending machine will offer Old Spice fans and commuters the opportunity to exchange nature's bounty, such as leaves, sticks, acorns and pine cones for prizes ranging from guitars and telescopes, a bungee jump vacation, and, for one car fanatic, a legendary European sports car decked out in Old Spice red.



Developed with advertising agency Wieden+Kennedy, the new Fresher Collection television commercials are currently available on the brand's social media channels on Facebook and YouTube. All five spots can be seen in rotation on national television starting Feb. 8, with airings during NBA All-Star Weekend on TNT during “The Walking Dead” on AMC in mid-February, as well as other sports, entertainment, humor and men’s interest broadcast and online media outlets.