Rimmel London adds James Molloy as global makeup ambassador
NEW YORK — Coty is looking to a rising star makeup artist to represent its Rimmel London brand globally. The company announced recently that James Molloy is the global makeup ambassador for Rimmel London. The brand said that it recognized him as a voice to communicate its edgy and evolving beauty vision to consumers and influencers, and that the partnership was part of its efforts to develop up-and-coming talent that connects with consumers.
“We are extremely excited to be working with James as our new global makeup ambassador for Rimmel,” Coty VP global marketing Rimmel London Montse Passolas said. “James has spent some time abroad, which has given him an impressive and open-minded view on beauty. His connection and understanding of the new digitally savvy modern consumer that embraces different looks based on her ever evolving persona; drove us immediately to James; and if you top that with his genuine warmth as a person and love for make-up like us … sparkles can come out of this partnership.”
Molloy has had his work appear in such fashion and creative publications as Vogue, Harper’s Bazaar, Lula, i-D and 10 Magazine. He has previously served as MAC Cosmetics’ UK senior artist and direct of makeup artistry for the Asia Pacific region. This allowd him to be at the heart of key shows for such designers as Stella McCartney, Moschino Resort and Proenza Schouler. He also established MAC’s artistry training programs and maintained a role in new product development.
“Drawing on his passions for art, fashion and makeup, James will bring his unique creative vision to Rimmel,” Coty VP U.S. marketing for Rimmel London Chandra Coleman said. “We are thrilled to embark on this journey together and can’t wait to see how he will empower and inspire all individuals to express their individuality and edge their look.”
In his role at Rimmel London, Molloy will create innovative, trend-led looks that appeal to both consumers and influencers, bringing his artistry experience to the brand while influencing product innovation and shade development.
“I am truly honored to partner with Rimmel as their new Global Makeup Ambassador,” Molloy said. ”I am so proud to be working with such a strong British brand and am very excited to start working with them on their new image and bringing the London Look to life.”