Schmidt’s Naturals intros sensitive skin line with new scents

PORTLAND, Ore. — Natural deodorant brand Schmidt’s Naturals is expanding its portfolio. The company on Wednesday announced the introduction of its sensitive skin line of products, which includes three new scents.

“Schmidt’s is made for the people. When we first came to market, it was to fill a void of feel-good, great smelling, natural deodorant that actually works,” Schmidt’s Naturals founder Jaime Schmidt said. “Our customers are a sounding board for product creation; they want a quality sensitive skin deodorant that doesn’t cut corners on ingredients or effectiveness. We’re giving it to them.”

The sensitive skin formula is made with such plant- and mineral-derived ingredients as magnesium and arrowroot powder, the company said. It adds coconut pineapple, jasmine tea and lavender tips scents, and includes its geranium flower, tea tree and fragrance-free varieties.

The launch of the sensitive skin line comes on the heels of the brand’s launch of its Charcoal + Magnesium variety, as well as its February launch into mass with its availability at Target.

“The success of the sensitive skin deodorant line speaks volumes to Schmidt’s growth and customer-first model,” says Schmidt’s chief global strategy officer, Michael Cammarata. “We are excited to continue to expand our product offerings with new innovations and be the fastest growing deodorant brand in natural.”