Secret goes Facebook Live with millennial influencers
CINCINNATI -- Procter & Gamble's Secret brand is hosting an unprecedented Facebook Live event to showcase new data regarding the way millennials feel about stress in their lives.
The brand is hosting a live discusson on Facebook on June 9 with actress, singer-songwriter and columnist Zosia Mamet, pro softball player Monica Abbott, entrepreneur Nicla DiCosmo (of Gypsy Warrior) and Lauren Berger (CEO & founder of Intern Queen), who will share their advice for confronting stressful moments in their lives and challenging societal expectations in their own ways. Women can join the discussion on Facebook.com/Secret, and share their own stories on how they too are challenging expectations and dealing with stress using #StressTest.
“This is a great opportunity for us to support each other in our collective plight with honest and real stories about the stress we feel as young women today and the challenges we all have to confront,” said Mamet. “There are so many issues that millennial women face; it’s important that we speak up and lean on one another to conquer those stressful moments together, challenge what’s possible and hopefully inspire new cultural norms in the process.”
The event comes on the heels of a new survey by Secret showing that 74% of young women would face stress to achieve what they want rather than settle. Millennial women are also largely unfazed by societal expectations: 86% regularly choose to pursue their goals, even if they differ from what society expects of them as women. And, more than 4 in 5 believe they can set an example for other women through their experiences.
An archive of the livestream discussion will remain available at Facebook.com/Secret, and the dialogue will continue on Twitter @SecretDeodorant. Secret is inviting women to share their most stressful moments on Twitter using #StressTest. Zosia Mamet will then share fun personalized video “pep talks” to help these women confront the stresses they’re facing.
As the first to market in 2007 with its prescription-strength Clinical Strength collection, and the only antiperspirant brand designed specifically for women, Secret can uniquely drive a cultural conversation around women’s experiences with stress sweat today. Secret is proud to support women who dare to put themselves out there in the face of stress and ultimately pave the way for other women to do the same. Today, Secret turns the spotlight on four such women who are boldly pursuing their dreams via its #StressTest Facebook Live event, a livestream discussion on life as a millennial woman and the stress that comes along with it.
Beginning at 12pm EDT today, June 9, actress, singer-songwriter and columnist Zosia Mamet, will chat live with pro softball player Monica Abbott, entrepreneur Nicla DiCosmo (of Gypsy Warrior) and Lauren Berger (CEO & founder of Intern Queen), who will share their advice for confronting stressful moments in their lives and challenging societal expectations in their own ways. Women can join the discussion on Facebook.com/Secret, and share their own stories on how they too are challenging expectations and dealing with stress using #StressTest.