LOS ANGELES -- Sofia Vergara and Perfumania kicked off Beautycon Festival LA this month with an exclusive event to celebrate the launch of TEMPTING BY SOFIA VERGARA, the newest scent in Sofia's fragrance collection.
"Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon's extensive influencer network, expanding the dialogue through both traditional and new media," says Don Loftus, president of Parlux Fragrances, LTD.
The newest addition to her fragrance collection, TEMPTING BY SOFIA VERGARA is for the temptress in every woman.
"Every woman has a sultry side – it's one of the most enjoyable aspects of being a woman. I created this scent to help stir that emotion. Women should feel sexy and comfortable in their own skin. Being Tempting is all about being yourself and loving it," Vergara said.
A fresh, floriental, fruity fragrance, the notes include:
TOP NOTES: Fresh Pineapple, Mandarin Blossom and Juicy Açai Berry
MIDDLE NOTES: Colombian Passion Flower, Purple Vanilla Orchid, Star Jasmine
BASE NOTES: Creamy Sandalwood, Vanilla and Caramelized Musk
The Eau de Parfum Spray (1.0 fl oz. / 30mL) has an MSRP of $32, while the Eau de Parfum Spray (3.4 fl oz. / 100mL) has an MSRP of $55.
TEMPTING BY SOFIA VERGARA will be available at retailers nationwide in September.