Target expands beauty footprint, adds cosmetics lines to shelves
Target’s beauty aisle is about to get even larger. The retailer best known for selling everything from drugstore staples to K-beauty, to its own signature scent line and hair care products, will be introducing eight new cosmetics brands to its fold.
“We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” Christina Hennington, senior vice president of beauty and essentials at Target, said. “These eight new cosmetic brands will further our range of shade options — from foundation to lip — and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target and look forward to seeing their response to these new cosmetic brands.”
Each of new brands, many of which were digital-only, will bring more than 150 products designed for medium to dark skin tones to the retailer’s shelves. The eight brands launching at Target include:
The eight brands will have products ranging in price from $9.99 to $24.99, be available on Target’s website on April 17 and launch in retail stores on May 20.
“We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” Christina Hennington, senior vice president of beauty and essentials at Target, said. “These eight new cosmetic brands will further our range of shade options — from foundation to lip — and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target and look forward to seeing their response to these new cosmetic brands.”
Each of new brands, many of which were digital-only, will bring more than 150 products designed for medium to dark skin tones to the retailer’s shelves. The eight brands launching at Target include:
- Coloured Raine was launched by Loraine R. Dowdy in 2013. The line offers bold, colorful, cruelty-free cosmetics for women of various skin tones;
- EveryHue Beauty created by #FourWomenForWomen, offers a range of tinted moisturizers in 12 shades. The line focuses on warmer tones and offers a wide range of makeup tools for application;
- Haley’s Beauty founded in 2016, focuses on creating a makeup line that also helps treat common skin care concerns. All products within the line are vegan, and made without sulfates, phthalates, parabens and fragrance;
- Hue Noir, launched by cosmetic chemist Paula Hayes, blends color, science and technology together to create a wide array of skin-nurturing products for women of color;
- The Lip Bar, founded by Melissa Butler, offers vegan lip products that are made with natural ingredients, formulated without chemicals and come in an inclusive array of shades for women of every skin tone at an affordable price;
- Makeup Geek, created by Marlena Stell, started out on her YouTube channel — where she shared her love and knowledge of makeup with viewers — and turned into a popular brand that offers everything from colorful eyeshadows to lipsticks, bronzers and more;
- Reina Rebelde, launched by Regina Merson, contains bold colors for the eye, lips and face that comes in stand-out packaging; and
- Violet Voss, created by a team up makeup artists, was born out of a mission to make long-lasting lip products, cruelty-free lashes and other highly pigmented beauty products.
The eight brands will have products ranging in price from $9.99 to $24.99, be available on Target’s website on April 17 and launch in retail stores on May 20.