U by Kotex introduces new Security Ultra Thin pads

DALLAS — Kimberly-Clark’s U by Kotex brand has developed the new U by Kotex Security Ultra Thin pads with a 3D Capture Core to lock away wetness and help stop leaks and an Xpress DRI cover for fast absorption.



The new 3D Capture Core and Xpress DRI cover are also found on U by Kotex CleanWear Ultra Thin pads. Other product benefits of U by Kotex Security Ultra Thin pads and U by Kotex CleanWear Ultra Thin pads include uniquely shaped wings for a secure fit and an ultra thin, four-layer absorbent system for dry protection.



The launch of U by Kotex Security Ultra Thin pads with 3D Capture Core and new Xpress DRI cover is part of Save the Undies, an integrated marketing program that aims to help women change the way they think about and experience feminine care. 



The Save the Undies program is supported by a digital media plan, including the opportunity for women to create an UnderWarrior profile on the brand’s web site, spread the word via their social channels and be entered for a chance to win surprise sweepstakes. The program also includes partnerships with vloggers who will be spotlighting the new product in upcoming videos on the brand’s owned and promoted social channels, and attention grabbing TV, print and online advertising.