Bikini Zone expands retail footprint with CVS partnership
Kingsway Pharmaceuticals, the parent company of Bikini Zone, announced the launch of Bikini Zone products into CVS Pharmacy. Three of the brand’s products will be available the retailer's stores nationwide.
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Products now available at CVS include:
- Bikini Zone 5-oz. Shave Gel: The shave gel formula is designed for smooth, irritation-free shaving and is specifically tailored for the sensitive bikini area.
- Bikini Zone 1-oz. Lidocaine After Shave Crème: The lidocaine cream is formulated to alleviate post-shave redness, irritation and discomfort.
- Bikini Zone Ingrown Hair Patches: The patch is designed to target and reduce the appearance of ingrown hairs.
This partnership underscores Kingsway Pharmaceuticals’ commitment to expanding the reach of Bikini Zone’s products while introducing consumers to the brand’s refreshed, invigorated look and feel, the company said.
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“CVS Pharmacy has long been a trusted destination for health and beauty care, and we’re honored to partner with them to bring Bikini Zone products to more customers than ever before,” said Ben Huff, VP of sales at Kingsway Pharmaceuticals. “This is an incredible opportunity to help women nationwide enjoy the benefits of smooth, comfortable skin while showcasing the future of bikini-area care.”
Its addition to CVS shelves reflects the growing demand for specialized bikini-area products that combine reliability with innovation, the company said.
