Blue Bunny preps for summer with new frozen treats
Summer is still a few months away, but Blue Bunny is ready for warmer temperatures with several new launches.
The brand announced adding a new product to its Mini Swirls line—Mini Bars.
The frozen dairy dessert is dipped in a cookie crunch coating with swirls of additional flavors and will be available in vanilla caramel crunch, chocolate cookie crumble and strawberry shortcake.
“Following the success of Mini Swirls, we knew we wanted to grow our ‘Mini’ platform with a new product lineup that offered the same snackable indulgence as the cones,” said Jeremy Hrynewycz, brand marketing director at Blue Bunny. “We are proud to launch Mini Bars as a new way to bring joy to consumers’ everyday lives with the perfect frozen treat that's mini in size, but mighty in crunch.”
[Read more: Ben & Jerry’s packs cinnamon, sugar in Churray for Churros!]
In addition, the brand is also debuting a new take on soft serve with its Soft Scoopables and launching two new Twist Cone flavors.
Soft Scoopables, as the name suggests, easy to scoop, will be available in vanilla, chocolate, cookies and cream, strawberry and mint chocolate chip.
The two new flavor additions to the Twist Cones line include salted caramel chocolate and mint chocolate.
“At Blue Bunny, we pride ourselves on making fun a part of consumers’ lives every day. To that end, we’re thrilled to debut these new products that will bring playful indulgences to freezers across the country, making it more convenient than ever to have fun every day,” continued Hrynewycz. “Individuals and families nationwide will love these new additions to our brand portfolio as the Mini Bars, Soft scoopables and new Twist Cones flavors offer consumers a new way to make each day more fun.”
[Read more: Blue Bunny intros Twist Cones]
Blue Bunny’s new launches are now available at retailers nationwide for a suggested retail price of $4.98.