Briogeo doubles down on its clean hair care commitment

Briogeo’s clean hair care products are expanding their availability.

The brand announced the nationwide omnichannel launch of its products at Ulta Beauty, beginning in January.

“From day one, I knew I wanted Briogeo to be about more than just me—I wanted the brand to be about everyone,” Nancy Twine, founder and CEO of Briogeo said. “I created it to be clean and natural, offering effective solutions for every hair type, texture, need, ethnicity, background, and person.”

In addition to being available at the beauty retailer, Briogeo will be part of its Conscious Beauty at Ulta Beauty initiative and part of the Salon at Ulta Beauty experience beginning in February.

“We are thrilled to welcome Briogeo to the Conscious Beauty at Ulta Beauty family,” Monica Arnaudo, chief merchandising officer at Ulta Beauty said. “Now more than ever, beauty enthusiasts want simplified, clean, effective solutions personalized for their specific needs — Briogeo does that and more. We're excited to partner with Nancy and her passionate team to provide greater access to award-winning products for all.”

Briogeo products will continue to be sold in Sephora globally, as well as at other prestige retailers and online.