Brandless chief merchant Rachael Vegas told attendees of the New General Market Purpose-Driven Summit about the role curating the consumer experience played in growing Brandless' brand equity.
At the New General Market Purpose-Driven Summit, Sundial Brands’ Richelieu Dennis discussed how he grew his company by focusing on consumers' needs, rather than on their demographics.
Mike Clementi, Unilever’s vice president of human resources-North America and customer development, discussed how Unilever builds its corporate culture — and thus its brands — around purpose.
At the recent New General Market Purpose-Driven Summit, Dan Mack noted that the key to capturing the New General Market consumer is soul, and that getting in touch with a brand’s soul requires reflection.
CVS Health's SilverScript Insurance is offering new Medicare Prescription Drug Plan options to help lower consumers' out-of-pocket prescription drug costs.
The Association for Accessible Medicines is voicing strong opposition that the proposed U.S.-Mexico-Canada trade agreement will provide a windfall for brand-name drug manufacturers and raise prescription drug prices for patients.
