Being a purposeful brand can mean anything from donating profits from one SKU, reworking packaging to be more sustainable or creating campaigns to address mental health.
The brand’s new Marine Moisture collection features formulas that work to help boost hydration and support the moisture barrier for sea-to-skin health, the brand noted.
Patrick Morrow, founder of Tini Naturals, has a goal to prevent no less than 100 tons of plastic from negatively impacting the environment in their first year of production alone.