Co-Marketing

BOISE, Idaho — Employees and customers of the Albertsons Companies have donated millions of meals and thousands of toys during the company's 2016 Holiday Giving Campaign.

CINCINNATI — Actress, film producer and philanthropist Priyanka Chopra is joining a roster of women around the globe as Pantene’s newest Global Brand Ambassador.

Chopra will be the face of Pantene’s new campaign celebrating the Brand’s biggest shampoo launch in 30 years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to fuel hair from within. Pantene’s new shampoos claim to fuel hair with the nutrients it needs to be strong from the core to endure the stressors it faces day in and day out.

SEATTLE — All-Pro NFL players Rob Gronkowski and Richard Sherman are teaming up with Oberto Beef Jerky to launch a social media campaign designed to appeal to jerky-loving consumers. 

The players will be hosting an ugly sweater social media contest, which will run online on Oberto’s Facebook page through Dec. 18, in celebration of National Ugly Christmas Sweater Day on Dec. 16.

CINCINNATI — Pantene is partnering with one of the toughest women in the world, mixed martial artist, actress and bestselling author Ronda Rousey, to teach women that strong is always beautiful.

JACKSONVILLE, Fla. — Southeastern Grocers is launching a new hunger relief program with Feeding America, the largest domestic hunger relief organization.

To help fight hunger in the communities it serves, Southeastern Grocers partnered with Feeding America to launch a new SEG hunger relief program, with Southeastern Grocers donating five cents to Feeding America for every loaf of SE Grocers brand sandwich bread purchased by customers.

PURCHASE, N.Y. — PepsiCo is accelerating its evolution toward health and wellness products by agreeing to acquire KeVita, a leading North American creator of fermented probiotic and kombucha beverages.

The transaction will expand PepsiCo's health and wellness offerings in the premium chilled beverage space. 

COLORADO SPRINGS, Colo. — A partnership between CVS Pharmacy and Unilever is showcasing the ways in which beauty plays a key role in the health and wellness aisle.

That connection between beauty and health/wellness has provided the groundwork for these companies to collaborate on an initiative that promoted three Unilever skin care lines that are primarily beauty brands but also have strong health and wellness claims.