Co-Marketing

E.l.f partners with influencers on Modern Metals collection
E.l.f is launching its new Modern Metals collection, which was curated with the help of five micro influencers at its Beautyscape event, that contains shades ranging from luminous to matte and bold to neutral.
Old Spice caters to beards with new collection
Old Spice’s new Beard Care Collection, which contains such items as beard oil, balm, conditioner and wash, kicked off its launch with a campaign starring the NFL’s Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs.

Memebox brings Kaja to Sephora shelves

Memebox and Sephora partnered together to bring Kaja, a new K-beauty line that contains an array of products that compliment all skin tones, to the retailer's shelves.
St. Jude’s, Green Giant partner on limited-edition packaging

For a limited time, Green Giant will have artwork created by two of St. Jude Children’s Research Hospital's patients, featured on the packaging of its Veggie Tots.
Walgreens, Sprint to open additional Sprint Express locations

Walgreens and Sprint announced the opening of an additional 80 locations of Sprint Express at Walgreens stores within the Chicago and Dallas-Fort Worth metropolitan areas.
MuscleTech, Rob Gronkowski partner on protein candy bar

MuscleTech and Rob Gronkowski partner on the new Gronk Signature Protein Candy Bar, which comes in chocolate deluxe and chocolate caramel peanut flavors.
Jelly Belly creates magic with ‘Harry Potter’ collection

Jelly Belly partnered with Warner Bros. Consumer Products on a new line of Harry Potter inspired products, that contains everything from Bertie Bott’s Every Flavour Beans and Chocolate Wands, to Jelly Slugs and Gummi Creatures.
Gillette Venus, Regina King partner on Her Shot campaign

Gillette Venus and actress Regina King are partnering on the Her Shot campaign, which will help 10 up-and-coming female directors create video content that highlights the importance of a woman’s point of view.
Kraft Heinz intros Hershey’s, Reese’s whipped toppings

The new Hershey’s Milk Chocolate and Reese’s Peanut Butter Cup dairy whipped toppings are made with 100% real cream from cows not treated with rBST growth hormones, the companies said.
Schmidt’s Naturals, Jane Goodall Institute partner on deodorants

The special edition Lily of the Valley scent contains a green floral aroma, which symbolizes the hope and positive message Jane Goodall has carried out throughout her career, the company said.

E.l.f partners with influencers on Modern Metals collection

Old Spice caters to beards with new collection

Memebox brings Kaja to Sephora shelves

St. Jude’s, Green Giant partner on limited-edition packaging

Walgreens, Sprint to open additional Sprint Express locations

MuscleTech, Rob Gronkowski partner on protein candy bar

Jelly Belly creates magic with ‘Harry Potter’ collection

Gillette Venus, Regina King partner on Her Shot campaign

Kraft Heinz intros Hershey’s, Reese’s whipped toppings

Schmidt’s Naturals, Jane Goodall Institute partner on deodorants