Instacart, Roku expand ad partnership with shoppable formats, targetingThe new capabilities include shoppable ads, home screen ad formats and targeting. Does an increased investment in media boost CPG brand’s ROI?CPG brands who increased their investment in media by 18% over the last year saw an ROI improvement of 8%, according to data from Keen Decision Systems. Rite Aid kicks off Tackle the Flu sweepstakes during football season Customers in select cities can enter for a chance to win two tickets to see their local professional football team. Naomi Osaka named Maybelline New York Brave Together ambassador Osaka will support the Brave Together program, which is focused on making support for anxiety and depression accessible to all. Cetaphil unveils rebrand for sensitive skin The campaign focuses on education and sensitive skincare solutions. SmartyPants Vitamins debuts immunity gummy supplement for children The new product contains vitamin C, vitamin D and zinc. Coty celebrates 120th anniversary To kick off the celebrations, the company is holding a fragrance event that will take guests through an immersive and multi-sensory experience. Lindsay Lohan stars in Nexxus’ nostalgic ‘Style Swap’ campaign The campaign pays homage to Lohan’s notable role in “The Parent Trap.” Ulta Beauty’s Community platform expands its wellness initiatives Ulta Beauty’s latest move involves launching a digital platform alongside two wellness initiatives that expand on its brand equity platforms. Instacart adds gamified capabilities focused on in-store rewards to Caper Carts Select capabilities are rolling out in partnership with retailers and suppliers. First Previous 9 10 11 12 13 Next Last
