Ballerini will embark on a 12-week challenge where she will exclusively use the brand’s products and put her tresses under the microscope to see its improvement over time.
The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.
Research from Circana reveals skin care sales through August of 2023 are up 12%, the highest gains in the beauty segment. Retailers and dermatologists are working in tandem to ensure the best patient outcomes.
