Digital Marketing

Consumers will now be able to shop the brand’s full range of products at Ulta Beauty locations and online at Ulta.com.

Timed with the formal end of the COVID-19 public health emergency on May 11, an NACDS ad is punctuating the occasion with a “thank you” to pharmacists and pharmacy teams.

The Tula x Krista Horton lip mask treatment is designed to hydrate lips for 24 hours, the company said.

The partnership aims to help create safe space conversations to engage creators and consumers in an ongoing dialogue promoting mental well-being throughout May.

The brand has launched a digital documentary short that shares the story of a family whose lives were impacted by two New York nurses.

The clip reflects the editors’ belief that mass beauty is just as important as luxury.

A strategic social media campaign can be a conduit for building a customer base for a brand at a fraction of the investment associated with a more traditional marketing approach.

The packs will swap the brand's signature rainbow for original designs by artists within the LGBTQ+ community.