Entertainment Tie-ins / Licensing

Bumble and bumble’s Bb.Illuminated collection aims to illuminate blonde hues by neutralizing brass, the company said.

Yellow Tail’s Pure Bright collection is available in Sauvignon Blanc, Pinot Grigio and Chardonnay varieties.

Priyanka Chopra-Jonas will serve as the face of Max Factor’s new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign.

The Smiths Falls, Ontario-based company successfully launched the sparkling waters last year in Canada, where Quatreau is now the top-selling ready-to-drink CBD beverage.

E.l.f. Cosmetics’ limited-edition Electric Mood collection features sets created with musicians Tove Lo, Pitizion and Tiana Major9.

NYX Professional Makeup will work with Dignitas to create content that is centered around self-expression, empowerment and furthering opportunities for underrepresented groups in gaming.

The invisibobble x Crayola collection consists of limited-edition hair accessories that feature a nostalgic and colorful feel, the company said.

Hy-Vee will attempt to break the Guinness World Records title for the largest serving of pancakes, which will be donated to Harvesters - The Community Food Network in Kansas City.