Entertainment Tie-ins / Licensing

American Greetings has begun offering digital and physical products that integrate Dolly Parton’s music.

BIC will feature Olympic swimmers Katie Ledecky and Simone Manuel in its new campaign, which highlights the confidence and competitive edge that exists inside all women.

Shave The Day, a head-shaving mobile game, turns players game points into real donations that help fund cancer research.

Walgreens released a new ad that celebrates the graduating class of 2020, and features a new song from Bebe Rexha.

CoverGirl’s Lunch n’ Learn series, held weekly on Instagram, features makeup artists creating an array of beauty looks perfect for various occasions.

Hitting shelves in August, Funfetti cereal is sprinkled with bright colors and remains true to the brand’s well-known cake taste, the company said.

Pop-Tarts frosted confetti cake bites feature a cake flavor-packed with edible glitter.

As the global brand ambassador for Almay, actress Lucy Hale will invite fans to join her sensitive skin journey and star in a series of upcoming campaigns.