In order to educate consumers about wearing a moisturizer with SPF, the brand has launched a rom-com-inspired campaign that blends humor and education.
The “Own Your Age” initiative explores the different facets of aging and the pressures older women experience while also helping create a positive discourse around embracing any age.
Intellias research finds that 25% of customers are influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces.
