Media Advertising

Lost in Paradise by Sofia Vergara was inspired by the actress’ love of all things exotic, the company said.

Pop-Tarts Pretzel features the toaster pastries’ classic sweetness and saltiness from a pretzel crust, the company said.

Executives from Ahold Delhaize and Kroger told attendees on Thursday at the Path to Purchase Expo in Chicago that targeting shoppers is extremely important as they seek to hold on to and expand their shopper base. 

Miller High Life is bringing back its Champagne of Beers bottles with an updated design for 2019, the company said.

The new look of Optimum Nutrition’s On Gold Standard 100% Whey includes an updated logo meant to modernize the brand and clearly communicate its benefits, the company said.

AHA, which will hit shelves in March 2020, is the first major brand launch in a decade for Coca-Cola North America, the company said.

Kroger unveiled a new logo and universal tagline it will use across all its brands and marketing materials.

Secret announced a pledge to feature 100% women-made music in all of its future campaigns.