The retailer launched a program that will allow customers to donate any amount desired to Hurricane Florence efforts, which will then be added to their grocery totals at checkout.
T.S. Kelly, the senior vice president of research at Alphonso, takes a look at the annual U.S. revenue for baby diapers and how companies are looking to change their marketing tactics.
Gillette Venus and actress Regina King are partnering on the Her Shot campaign, which will help 10 up-and-coming female directors create video content that highlights the importance of a woman’s point of view.
Whole Blends’ Blended Makes Us Better movement highlights products created with the purpose to nourish and care for various hair types, the company said.
As part of the You’re Not You When You’re Hungry campaign, Elton John partnered with Snickers on an ad that sees him venture into the world of hip-hop as the personification of artist Boogie.
New data from Kantar Media is showing that roughly 65% of U.S. adults took a vitamin or supplement in the past year, and there is potential to reach connected consumers within that demographic.
Walgreens will be offering flu shots daily at all of its pharmacies, including Duane Reade, Walgreens-owned Rite Aid pharmacies and its Walgreens Healthcare Clinics.
As part of the agreement, Havas will recruit a team of thought leaders dubbed the Well Village, who will have experience in retail health care strategy and creative and provide Rite Aid with a suite of marketing services.
