Premiums/ Incentives

PLANO, Texas -- Pepsi and Tostitos are kicking off the NFL season by giving fans the opportunity to experience the game from the sidelines and in the tunnel with the players.

Now through Jan. 2, consumers can enter a sweepstakes  at PepsiandTostitos.com for the chance to win the weekly Unreal NFL Experience, while also being able to redeem gear ranging from branded team merchandise to NFL game tickets.

Dollar General continues to expand its store portfolio at a rapid pace.

The discounter on Monday opened its 13,000th store, in Birmingham, Ala. The company operates approximately 675 stores in Alabama.

HARWOOD, Md. -- As lifestyle products for men continue to disrupt the beauty aisles, a new brand is looking to disrupt the laundry care aisle too.

Instagram is helping boost sales of at-home artificial nails. The nail category is still trying to claw its way out of the red, with IRI reporting sales still down. For the 52-week period ended May 15 across multi-outlets, sales are down 0.7% overall, but nail color is still down just over 7%.

Earlier this year, Brandperx announced the launch of its latest Bump Bag, a product sample bag targeting soon-to-be moms and hand-delivered to them by their trusted OB/GYN providers. With 4 million women becoming moms, that patient-provider relationship is a rich marketing opportunity.

WALNUT CREEK, Calif. -- Del Monte is teaming up with actress Katrina Bowden to introduce Del Monte Fruit Refreshers, the first ever Fruit Cup snack made just for adults.

LAKE BLUFF, Ill. -- Terlato Wines is seeking to leverage a major growth opportunity for the brand by launching value-priced wines that appeal to millennials.

Launching nationally this summer, two varieties of Seven Daughters wine will be available in four-packs: Moscato Veneto from Italy and Pinot Noir from prime California vineyards.

Cans are the fastest-growing packaging category for wine in the U.S. – up 270% over the last year.