Retailers are seeking effective ways to grab shoppers’ attention, particularly in impulse-driven segments such as candy, snacks, single-serve beverages, magazines, new products and seasonal goods.
Walmart Connect shares how it is working to improve and innovate the ways suppliers and sellers connect with customers throughout the shopping journey.
ManiMe partnered with Coca-Cola on a limited edition line of custom-fit gel manicures that celebrate the beverage brand’s iconic image, the companies said.
The limited-edition candy includes five flavors inspired by Dunkin’s signature iced coffees — French vanilla, caramel latte, butter pecan, toasted coconut and hazelnut.
Walgreens Advertising Group aims to give brand advertisers the ability to serve more relevant, personalized ads to consumers while avoiding duplication.
