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L'Oréal Paris leveraging technology to target ads based on hair color found in photos
NEW YORK — Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum's in-image advertising platform.
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KT Tape PRO gains distribution in Target
LINDON, Utah — KT Tape on Wednesday announced that KT Tape PRO is now available in Target stores nationwide.
“Target customers are known for being health-conscious and loyal to their preferred brands,” said Jim Jenson, chief marketing officer at KT Tape. “We are very excited to be on shelf at Target offering quality preventive and supportive products to the Target community.”