The brand worked with Manuel Turizo on a song titled, “ojos. labios. cara.,” which focuses on the message of self-confidence, championing women and saluting individual expression.
Actress Dara Reneé is partnering with the brand to share how she cares for her signature curls while encouraging others to share their own #PanteneHair journey.
Ballerini will embark on a 12-week challenge where she will exclusively use the brand’s products and put her tresses under the microscope to see its improvement over time.
The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.
